- We believe that a family should stay active and throw themselves out there and not feel restricted to perform any suitable safe activities
- We believe traveling with small children can be very meaningful and leads to unforgetable experiences
- We believe that children remembers more than you can logically explain of their experiences as babies that you think they won't remember at all. Thus maximising their exposure while being close to you gives them full sense of security and allows them to absorb the surroundings like a sponge.
- We believe in breastfeeding and babywearing that parents shouldn't feel insecure in practicing them safely.
- We believe in using the best material we can find. Creating articles using the best skills one can muster. Giving the best service with zero prejudice to customers and being there for them for the after sales.
- We believe in making good profit and roll back to take our business even further.
- We believe in taking beautiful photographs as part of memory and something to look back at.
- We believe in good deeds, big or small, as it can change someone's life.
